Global holiday campaign designed to boost organic engagement and reach, to prepare for potential decrease in overall metrics during end of year holiday period.
I designed the entire campaign, including a custom printed box for each of the prize packs, and provided all art direction to photography to create 12 unique stop-motion social media posts. Also leveraged Instagram’s newly introduced feature of collaborative posts and our paid partnerships with professional athletes to extend overall reach.
Post engagement rate increased by almost 4% and organic reach increased by 218% during the 12-day campaign.
Profile visits were up 32% and Instagram and new followers rate increased by over 19%.
Year-over-year engagement rate for December improved by 2.8% solidifying the overall success of the campaign..
Social Media Marketing, Art Direction, Social Media Strategy, Global Social Media Campaign