Created a global holiday campaign aimed at enhancing organic engagement and reach to mitigate potential year-end holiday metric decline. I designed the entire campaign, including a custom printed box for each of the giveaway prize packs, and provided all art direction to photography to create 12 unique stop-motion social media posts. The campaign strategically used Instagram's collaborative post feature to also leverage the audiences of partner professional athletes to expand reach.
Achieved a nearly 4% increase in post engagement rate and an impressive 218% surge in organic reach during the 12-day campaign.
Notably, profile visits rose by 32%, and Instagram witnessed a 19% increase in new followers rate.
The year-over-year engagement rate for December saw a substantial improvement of 2.8%, affirming the overall success of the campaign.
Social Media Marketing, Art Direction, Marketing Design, Social Media Strategy, Global Social Media Campaign