Augmented reality (AR) is being incorporated into marketing and sales strategies because it allows brands to deliver unique experiences and drive more engagement with their audiences.
Shortly after Meta introduced Spark AR studio, I began learning the platform. This included learning the logic basics to create patches within the visual scripting system to build immersive, customized augmented reality experiences for the brand. I also designed all materials and texture sequences and applied interactive animation triggers based on screen taps or facial movements.
Augmented Reality (AR), Spark AR, Instagram Filters, Social Media Marketing
I created the "What Product?" filter during the height of the randomize filter craze.
Featuring the entire line of Celavive products, the filter has reached 115k impressions and over 10k captures across Facebook and Instagram.
I created the "Masking&Relaxing" filter to build awareness and excitement for Celavive's new Scrub + Mask product launch.
The filter has reached over 20k impressions and continues to gain captures and shares even after the product launch across Facebook and Instagram.
