USANA Health Sciences Inc.
AR, Design, Marketing, Social Media
I used Spark AR Studio to create custom Instagram Stories filters for USANA Celavive. This included learning and creating patches within the visual scripting system to build immersive, customized augmented reality experiences. Including triggering animations, and making effects interactive based on taps or facial movements.
I created the "What Product?" filter during the height of the randomize filter craze. Featuring our entire line of Celavive products, the filter has reached It reached over 115,000 impressions and nearly 10,000 captures.
I created the "Masking&Relaxing" filter to build excitement for our Scrub + Mask product launch. The AR masks are offered in a variety of options, and triggered on screen tap. The filter reached over 12,000 impressions and continues to gain captures and shares even after the product launch.