USANA Health Sciences Inc.
Design, Global Marketing Campaign, Social Media Strategy
Commit to U was a 90 day marketing campaign created and shared across all USANA’s global markets and corporate channels. I designed the entire campaign, and we leveraged athlete and expert partnerships to push the campaign’s reach.
The goal of the campaign was to combine self-improvement and community to reach a cold market, and build up the USANA community through sharing their 90-day journey with their own following.
I created custom Instagram Story Sticker GIFs through GIPHY integration. These custom campaign GIFs have gained over 775,000 views
Alex Ferreira, Olympian, Team USA Half-Pipe Skier, and USANA Athlete talks #CommitToU
Dr. Jennifer Lee, USANA's partner dermatologist talks #CommitToU