Led global campaign and strategy for the successful launch of Celavive's latest product, Radiant Facial Oil, across various social media platforms in collaboration with USANA Studios. I was responsible for developing and delivering digital assets that were distributed worldwide to support the product launch.
Achieved an almost 8% increase in organic engagement rate on Instagram during the pre and post-launch campaign.
Designed paid ads for the product launch that garnered 1.9 million impressions, with a notable 4.6% increase in click-through rate (CTR) compared to previous campaigns.
Executed an Influencer Marketing campaign with a remarkable 113% ROI and a reach exceeding 1.1 million.
Social Media Marketing, Marketing Design, Social Media Strategy, Paid Advertising, Influencer Marketing