Global campaign and strategy to launch Celavive's newest product across social media. Working with USANA Studios, I developed the social and digital assets that were distributed around the world to launch and promote Radiant Facial Oil.

Organic engagement rate increased nearly 8% during pre and post launch campaign on Instagram.
Paid Ads designed for launch reached 1.9M impressions and saw a 4.6% increase on CTR over previous campaign.
Influencer Marketing campaign saw 113% ROI with a reach over 1.1M.

Social Media Marketing, Marketing Design, Social Media Strategy, Paid Advertising, Influencer Marketing

Ad placements designed for paid campaigns and commerce catalog IG shopping highlight to boost organic conversions.

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