Global campaign and strategy to launch Celavive's newest product across social media. Working with USANA Studios, I developed the social and digital assets that were distributed around the world to launch and promote Radiant Facial Oil.
Organic engagement rate increased nearly 8% during pre and post launch campaign on Instagram.
Paid Ads designed for launch reached 1.9M impressions and saw a 4.6% increase on CTR over previous campaign.
Influencer Marketing campaign saw 113% ROI with a reach over 1.1M.
Social Media Marketing, Marketing Design, Social Media Strategy, Paid Advertising, Influencer Marketing