ABOUT
Led global campaign and strategy for the successful launch of Celavive's latest product, Radiant Facial Oil, across various social media platforms in collaboration with USANA Studios. I was responsible for developing and delivering digital assets that were distributed worldwide to support the product launch.
Key Achievements
Achieved an almost 8% increase in organic engagement rate on Instagram during the pre and post-launch campaign.
Designed paid ads for the product launch that garnered 1.9 million impressions, with a notable 4.6% increase in click-through rate (CTR) compared to previous campaigns.
Executed an Influencer Marketing campaign with a remarkable 113% ROI and a reach exceeding 1.1 million.
SKILLS
Social Media Marketing, Marketing Design, Social Media Strategy, Paid Advertising, Influencer Marketing
Ad placements designed for paid campaigns and commerce catalog IG shopping highlight to boost organic conversions.
